Phunware serves ads on a dynamic bidding system. Your CPC (cost per click) bids give you the opportunity to bid higher or lower, and determines how many impressions are served to your campaign based upon your bid price. You can bid on additional channels, add additional creatives for increased CTR’s (click through rates), and alternate targeting options for optimal results. Lastly, if you bid on a CPM, we can guarantee the volumes of traffic to you campaign.
Have more questions? Submit a request