Follow

Optimization - Available Macros

List of available macros that you can input into your destination URL


[site] Displays the Site ID of the app/site your ad was clicked on
 
[channel] - Displays the Channel (category) that the click originated from
 
[transaction_id] - Generates a unique click id, used for conversion tracking
 
[carrier] - Displays the phone carrier of the user that clicked your ad
 
[platform] - Displays the OS Platform (Android, iOS, RIM, etc) of the phone that the click originated from
 
[version] - Displays the OS version of the phone that clicked your ad
 
[phone_brand] - Displays the Brand of the device that clicked your ad
 
[phone_model] - Displays the Model of the device that clicked your ad
 
[creative] - Displays the creative name of the creative/banner that the user clicked on
 
[adsize] - Displays the size of the ad that the user clicked on
 

[environment] - Displays the environment (App/WAP) that the click originated from


Example:

http://destination.com/?subid1=[site]&subid2=[creative]&subid3=[platform]&subid4=[carrier]&subid5=[transaction_id]

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