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Understanding Budgets and Ad Spend

Here are some tips to help you set your daily budget:

  • Phunware tries to spend your budget as evenly as possible. However, we cannot guarantee that we spend your budget evenly over 24 hours.
  • Factors such as how targeted your ads are, or traffic fluctuations during the day affect the actual spend.
  • We do offer an option to spend as fast as possible. The best way to ensure a faster spend is to raise the daily budget and make sure your account is well-funded (has more funds than the sum of your daily budgets).
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