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Post-Click Optimization

Phunware provides two distinct tools to help with your post-click optimization. Conversion Tracking & Macro's.

Conversion tracking allows you to track post-click events such as App Installs or completed actions like a form being filled out or sale made. You can learn more about Conversion tracking here: http://support.tapit.com/entries/21492117-conversion-tracking-video-tutorial or by searching our Knowledge base.

Macro's are available to use in your Destination URL to pass through information such as carrier and phone model into your analytics software. The current available macro's are: 

 

[carrier] - Passes through the carrier (e.g. T-Mobile US)

[phone_brand] - Passes through the manufacturer of the Phone (e.g. Motorola)

[phone_model] - Passes through the model of the Phone (e.g. Razr 4.1)

[site] - Passes the Site ID of the publisher that your ad was served on

[version] - Passes through the version of the Android operating system (e.g. 2.1)

[creative] - Passes through the name of the creative that was clicked on (e.g. Ad 1)

[transaction_id] - Passes through the unique TapIt! transaction id which is used for conversion tracking

[timestamp] - Passes through a unique timestamp

[unique_id] - Passes through the MD5 hashed value of UDID or IMEI if UDID-only traffic is turned on in your Targeting settings

[transaction_id] - Cachebuster

[city] - Passes through the city where the ad was served

[state] - Passes through the state where the ad was served

[country] - Passes through the country where the ad was served

[postal code] - Passes through the postal code where the ad was served

[weather_temp] - Passes through the temperature in the location where the ad was served

[weather_type] - Passes through the weather conditions in the location where the ad was served

[latitude] - Passes through the latitude where the ad was served

[longitude] - Passes through the longitude where the ad was served

[mobile_ip] - Passes through the mobile ip address

[platform] - Passes through the platform of the phone

[user_agent] - Passes through the user agent of the phone

[creative_id] - Passes through the creative id of the creative that was clicked on

[idfa] - Passes through the IDFA of the phone

[adid] - Passes through the Google Advertising ID of the phone

[environment] - Passes through the environment the ad was served in

[adsize] - Passes through the ad size of the ad that was clicked on

[phone_model] - Passes through the model of the phone

[phone_brand] - Passes through the brand of the phone

[channel] - Passes through the channel of the site where the ad was clicked on

[zone] - Passes through the zone where the ad was served

 

 

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